Search engine optimisation (SEO)

Google

This is a massive oversimplification of search engine optimisation (SEO) to help writers focus on what they can do to influence the likes of Google – a search engine. Search engines send out automated programmes (spiders) to trawl the worldwide web looking at the key words on a page and …

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Writing for the web

Rudyard Kipling. text reads: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.

Journalists will be familiar with the six Ws and the inverted pyramid of news. The six Ws are Who, What, Where, When, Why and How. Rudyard Kipling called these the six honest serving-men in a poem he wrote for his daughter. Full poem from the Kipling Society. This is available …

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Religion’s take on Lady Godiva’s naked horse ride legend

old cathderal

Religious Puritans claimed that Lady Godiva’s husband Leofric converted to Christianity because God blinded Peeping Tom for looking at Godiva naked when she rode her horse through Coventry. Godiva was described as having long hair that she loosened so that it covered her body except for her legs. This is …

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Lady Godiva stopped Leofric’s Heregeld collection for King Canute

old coins

Lady Godiva’s naked horse ride stopped her husband Leofric collecting the Heregeld tax for King Canute, according to Ranulph Higden’s Polychronicon (1257) and an inquiry by Edward I. Both investigations found that all tax collection in Coventry stopped, except for taxes on horses. The first telling of the Godiva story, …

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Lady Godiva’s grey stallion Aethenot galloped

Horse

Naked horse rider Lady Godiva galloped her 16-hands grey stallion Aethenot sidesaddle when she rode through Coventry after a dare from her husband Leofric. Godiva’s husband, Leofric, dared her to ride naked because the Roman and Greek paintings she loved featured nudes. She surprised him when she did and Leofric  …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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Peasants’ Revolt: Wat Tyler and Richard II’s Poll Tax

Man on horse and rebels

June 1381 Peasants from across the south-east, led by Wat Tyler from Kent, stormed London in protest at the 15-year-old King Richard II’s shilling-per-head Poll Tax, raised to fund the war against France. On 2 June, two mass marches set off: From Essex, Norfolk and Suffolk From Kent and other …

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Jack Cade, rebel against Henry VI’s taxes and corruption

plaque reads: Near this spot was slain the notorious rebel Jack Cade by Alexander Iden, Sheriff of Kent. A.D. 1450. His body was carried to London and his head fixed upon London Bridge. This is the success of all rebels, and this fortune chanceth ever to traitors.

1450 Jack Cade’s rebels disliked many of King Henry VI’s policies, including a tax to fund the 100 Year War with France and the corrupt collection of the tax. A mix of clergymen and landowners, plus by some peasants, marched on London from Kent. They fought and won a battle …

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Cornish rebellion: Thomas Flamank and Michael Joseph An Gof

June 1497 Royal tax collector Sir Richard Flamank’s son Thomas Flamank, from Bodmin, and St Keverne blacksmith Michael Joseph An Gof led the Cornish tax rebellion. The rebels disliked Henry VII’s taxes raised to fund his war against the Scots. Flamank and An Gof spoke against the taxes, claiming a …

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Boston Tea Party – US War of Independence

stamp

1773 A rebellion in America over a tax on tea imported from Britain sparked the American War of Independence that led to the United States of America becoming an independent country. The East India Tea Company had struggled in Britain due to cheaper smuggled imports. As it owed the government …

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