How to use this site

web pages

There are sections is the drop down menu or under the how to category on: Writing for the web List-based journalism Search engine optimisation (SEO) Headlines and sub-headings Hyperlinks and anchors Embedding photos and video Categories and tags Compliance with accessibility rules Social media Curation Or all of those sections …

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List-based journalism

Buzzfeed

Journalists can also write the Lady Godiva story as a list, taking all the answers to the six Ws as separate points. 37 naked Lady Godiva horse ride tax protest facts List-based journalism has become popular since Buzzfeed broke the mould. In print and on TV screens lists would be …

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Key word-led 60-character search engine optimised headline

Horse

Online writers must front load the first paragraph with key words. The first 160 characters show under the headline on a search engine. You want users to click. Concentrate on the three most important things. That’s all people can take in quickly. You must hook them in to get them …

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Curation

Guardian website

An online journalist will often curate others’ work. This might mean pulling together what others have said, posted or written about a news event; itemising related facts; or dredging up previous examples of something similar. Often these are presented as a list. You might take snippets from news sources’ websites, …

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Social media

Once you have published your story you’ll need to promote it – on Facebook and Twitter as a minimum. Shorten your link Include the user name of people mentioned in your story – confirm it is the correct account, not a spoof account or someone with a similar name (see …

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Compliance with accessibility rules

Websites used to be made with fixed designs, fonts, font sizes and colours. That made them inaccessible to the visually impaired. Then came a set of international standards (available from the Equality and Human Rights Commission)  that mean all websites can be shrunk and enlarged, read out loud by screen …

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Categories and tags

screengrab

Categories Every story will need a category. Most stories will only have one category. Categories are often the subject of the post. They may themselves be sub-categories of a wider title – so, you might have a category for sport and then sub-categories for football, cricket, tennis etc. You, or …

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Embedding photos and video

Google image search

Every post needs at least one photo. Many sites also demand video on all or most posts. You might have to compile a gallery or slideshow using lots of photos. Sites use these to bump up clicks and traffic stats, as every viewed photo is recorded as the user viewing …

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Hyperlinks and anchors

Internal links can be to other pages on your site, to a jargon-buster definition list or even to another part of the same page (an anchor). If your content management system (CMS) does not include an anchor function (and you cannot add it through a plug-in such as WP-Edit on …

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Headlines and sub-headings

SEO box

Headlines are important for SEO and for making web-searchers click on your link, but they must not repeat word for word your first paragraph. While all the words in a headline will count for SEO, only the first 60 characters (including spaces) are likely to be displayed. So those 60 …

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