Online writers must front load the first paragraph with key words. The first 160 characters show under the headline on a search engine. You want users to click.
Concentrate on the three most important things. That’s all people can take in quickly. You must hook them in to get them to scroll.
Break up any additional material in sub-sections under descriptive sub-headings and include links to source material or additional information.
— Chris Wheal (@whealie) April 21, 2016
A photo posted by GODIVA (@godiva) on
Web guru Jacob Nielson says: “To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds”.
Photos, videos and additional media
Include at least one photo/video. Make sure you complete the alternative attribute for photos, graphs and illustrations – a description for visually impaired web users having the screen read to them.
You may also need to prepare a slide show of photos. You can also embed:
- Facebook status updates
- Audioboom and Soundcloud
- Instagram and Flickr photos
- Vine, Vimeo and Youtube videos
and much more.