Key word-led 60-character search engine optimised headline

Horse

Online writers must front load the first paragraph with key words. The first 160 characters show under the headline on a search engine. You want users to click. Concentrate on the three most important things. That’s all people can take in quickly. You must hook them in to get them …

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Embedding photos and video

Google image search

Every post needs at least one photo. Many sites also demand video on all or most posts. You might have to compile a gallery or slideshow using lots of photos. Sites use these to bump up clicks and traffic stats, as every viewed photo is recorded as the user viewing …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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