Hyperlinks and anchors

Internal links can be to other pages on your site, to a jargon-buster definition list or even to another part of the same page (an anchor). If your content management system (CMS) does not include an anchor function (and you cannot add it through a plug-in such as WP-Edit on …

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Headlines and sub-headings

SEO box

Headlines are important for SEO and for making web-searchers click on your link, but they must not repeat word for word your first paragraph. While all the words in a headline will count for SEO, only the first 60 characters (including spaces) are likely to be displayed. So those 60 …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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