Search engine optimisation (SEO)

Google

This is a massive oversimplification of search engine optimisation (SEO) to help writers focus on what they can do to influence the likes of Google – a search engine. Search engines send out automated programmes (spiders) to trawl the worldwide web looking at the key words on a page and …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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