Social media

Once you have published your story you’ll need to promote it – on Facebook and Twitter as a minimum. Shorten your link Include the user name of people mentioned in your story – confirm it is the correct account, not a spoof account or someone with a similar name (see …

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Hyperlinks and anchors

Internal links can be to other pages on your site, to a jargon-buster definition list or even to another part of the same page (an anchor). If your content management system (CMS) does not include an anchor function (and you cannot add it through a plug-in such as WP-Edit on …

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Search engine optimisation (SEO)

Google

This is a massive oversimplification of search engine optimisation (SEO) to help writers focus on what they can do to influence the likes of Google – a search engine. Search engines send out automated programmes (spiders) to trawl the worldwide web looking at the key words on a page and …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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