How to use this site

web pages

There are sections is the drop down menu or under the how to category on: Writing for the web List-based journalism Search engine optimisation (SEO) Headlines and sub-headings Hyperlinks and anchors Embedding photos and video Categories and tags Compliance with accessibility rules Social media Curation Or all of those sections …

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Headlines and sub-headings

SEO box

Headlines are important for SEO and for making web-searchers click on your link, but they must not repeat word for word your first paragraph. While all the words in a headline will count for SEO, only the first 60 characters (including spaces) are likely to be displayed. So those 60 …

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Search engine optimisation (SEO)

Google

This is a massive oversimplification of search engine optimisation (SEO) to help writers focus on what they can do to influence the likes of Google – a search engine. Search engines send out automated programmes (spiders) to trawl the worldwide web looking at the key words on a page and …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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