Writing for the web

Rudyard Kipling. text reads: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.

Journalists will be familiar with the six Ws and the inverted pyramid of news. The six Ws are Who, What, Where, When, Why and How. Rudyard Kipling called these the six honest serving-men in a poem he wrote for his daughter. Full poem from the Kipling Society. This is available …

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Online journalism: more than writing for the web

log book

The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …

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