Social media

Once you have published your story you’ll need to promote it – on Facebook and Twitter as a minimum.

    • Shorten your link
    • Include the user name of people mentioned in your story – confirm it is the correct account, not a spoof account or someone with a similar name (see @johnlewis on twitter)
  • If there are relevant hashtags, use them. If there isn’t a trending hashtag, try to start one.
  • Tweets with pictures have a much higher engagement, so always try to include a photo.

You might post differently at different times of the day or on different social media. These might include:

  • In a factual way: “Lady Godiva’s naked tax horse ride protest”
  • Clickbait-style: “Naked on a horse, you’ll never believe what Lady Godiva did next”
  • Starting a discussion: “Would you horse ride naked to cut your tax bill?”

There are plenty of other examples you could think of – but you need to be creative and try to get as many retweets, shares and clicks.

And social media is not a one-way street. If people respond to your posts, you will need to react to that too – but don’t get involved in arguments with trolls.


Whealie is the trademarked nickname of award-winning freelance journalist Chris Wheal. Follow @whealie on Twitter Wheal's Business website is He sometimes blogs at He's on Facebook: And LinkedIn: Flickr: Instagram: YouTube: Vimeo:

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