Headlines are important for SEO and for making web-searchers click on your link, but they must not repeat word for word your first paragraph. While all the words in a headline will count for SEO, only the first 60 characters (including spaces) are likely to be displayed. So those 60 …
This is a massive oversimplification of search engine optimisation (SEO) to help writers focus on what they can do to influence the likes of Google – a search engine. Search engines send out automated programmes (spiders) to trawl the worldwide web looking at the key words on a page and …
The Lady Godiva story has long been used as an example in journalism training – this was the case when Chris Wheal started the then Periodical Training Council (PTC) log-book training scheme in 1987. This site updates the Lady Godiva story to show how journalists need to work differently online: …